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LUX Industries signs megastar #AmitabhBachchan as brand ambassador

Kolkata:LUX Industries Limited, (BSE: 539542 | NSE: LUXIND)known for its innovative and customer-demand driven product offerings,manufacturing more than 100 products across 12 major brands comprising a complete range of innerwear for men, women, and children, has yet again created a buzz in the innerwear hosiery category of the country by signing Bollywood megastar Amitabh Bachchan, as the Brand Ambassador for itsbrands Venus and Cott’swool. These brandsexude elements of faith and dependability and has a rich legacy of ruling the choice of the masses for more than three decades, marking another first in the hosiery segment for LUX Industries by signing Amitabh Bachchanas the brand ambassador. Associating withIndia’s finest actor, the legacy of VenusandCott’swoolis taking a phenomenal leap in marketing impetus in the popular segment. Bollywood star Varun Dhawan, the heartthrob of young India, continues to be the brand ambassador of LUXCozi.
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